WASH Financial Product Marketing is the third of five toolkits developed by Water.org and MicroSave to strengthen and expand the financial sector’s capacity to offer sustainable products designed to finance WASH investments. This toolkit explores different marketing strategies and tools to ensure effective demand generation, particularly given high latent demand for WASH financing in the developing world; helps FIs create a marketing plan and explores the cost benefit of a marketing campaign. You can also download the toolkits from http://www.washmicrofinance.org/.