Library Publications Systematic Product Development 

Systematic Product Development 

19 Sep 2002 4715
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This note briefly outlines the stages of product development for an MFI and categorises it into five distinct phases—evaluation and preparation, market research, concept/prototype design, pilot testing and its launch and roll out. It also gives a brief of various toolkits that have been developed by MicroSave enabling MFIs to better understand their clients’ needs and serve them efficiently.

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