In this video series-1, Clara Veniard, Associate Program Officer, Bill & Melinda Gates Foundation, talks about a bank-led agent model where the customer proposition and the channel are controlled by the bank. Clara also enlists the factors that differentiate the agent network system from other retail payment systems. Defining a bank-led agent model, Clara identifies incremental approach best suited to grow agent network, customer base, infrastructure and reducing the "chicken and egg trap" faced by mobile money. Further, banks will benefit from strategies to migrate customer transactions from branches and other existing channels to the agent channel.