In this video series-1, Marcos Corrales, manager of Financiera CREAR’s Lima regional branch (Peru), talks about the success factors that contributed to the strong growth and performance of their lending activities. Peru is one of the most dynamic microfinance markets in the world. Marcos, who heads seven branches, tells that they started as an NGO 12 years back and have converted to for- profit venture. CREAR serves the micro-credit sector basically the micro-entrepreneurs. He further informs about loan products in their portfolio for various purposes such as for working capital, home loan etc.