In this video, Head of Microfinance at International Finance Corporation (IFC), Martin Holtman, discusses the New Customer Identification and Filter Process of lending cycle of Individual Loan Product of Equity Bank. The concept of Lending Cycle is an excellent training tool for new loan officers and other staff engaged in lending operations. Using the individual loan product of Equity Bank Kenya as an illustrative example, the video moves through the first steps of the Lending Cycle, namely New Customer Introduction and Filter.