In this webinar Graham A. N. Wright, Group Managing Director, MicroSave talks about the need for marketing in E-/M Banking. He emphasises that marketing needs to work on educating customers and create trust and awareness for product uptake. Following his presentation, M Yasmina McCarty, Senior Manager- Mobile Money for the Unbanked, GSMA, highlights the challenges faced while marketing mobile money and driving customer usage. She throws light on best practices as they have emerged for mobile network operators as they address these challenges.